The Event Intelligence News & Information Blog allows you to quickly and easily publish articles on your website. The benefits of writing articles for your blog are vast, and experts agree that publishing a blog is a one of the leading ways to increase traffic to your website and gain free exposure for your business. The articles you post on your Event Intelligence News & Information Blog are streamed directly into the Google search index (and other top tier search engines) which means that unlike traditional web pages which can take days, weeks, or months to appear, you will often find that your blog posts show up in the Google results within hours, giving you immediate exposure. Additionally, your clients and prospects can subscribe to your blog’s RSS or Atom feed to automatically be notified anytime you publish a new article (unlike bookmarks which depend on visitors to return to your site to read the newest updates). These two elements alone can drive significant traffic to your website, but there are other simple steps you can take to further enhance your blog’s reach.
Using free services such as TwitterFeed and Ping.fm, you can effortlessly syndicate the articles you publish to your Twitter page and Facebook wall (as well as countless other social networking sites) using your blog’s RSS feed. If you do not yet use Twitter and Facebook for your business, consider setting up accounts. These are two great methods for communicating with clients and prospects, while further spreading the word about your professional services through the power and reach of social networking.
As you know, Event Intelligence is also fully integrated with MailChimp, a leading broadcast email provider, so you can send mass emails to your past, present, and future clients. Using your RSS feed, you can set up an “RSS-driven campaign” to automatically email your clients the day after you publish an article to your blog. This is another great way to stay in contact with your client base. If you do not yet use MailChimp to send broadcast emails, consider signing up and integrating with your Event Intelligence account.
To find out the URL of your Event Intelligence blog’s RSS feed, visit your blog’s home page and click on the “RSS” icon. The URL which appears in the address bar after you click the “RSS” icon will be the direct URL of your RSS feed. If you have any questions or need our assistance, please contact the Event Intelligence support team anytime 24x7 at http://support.intelligenceinc.com
So the only question that remains is, what will you blog about? Share company news & information, author and publish articles pertaining to your company or industry, tell stories from past events, share client testimonials, or post any other important information you wish to share with your customers and potential customers. The possibilities are endless. If you do not yet use Event Intelligence for your business, please sign up today and start reaping the rewards of blogging!